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Lauren Allen

Street Address
Norman, OK 73071
Phone Number
Art Director, Designer, Painter

Your Custom Text Here

Lauren Allen

  • Art Direction & Design
  • Illustration
  • Painting
  • Shop
  • About

The Meating Place

The Meating Place was a BBQ restaurant in Oklahoma. I created the branding materials and wrap for their food truck that traveled around the state.

After they opened a brick-and-mortar restaurant and bar I refreshed their branding to reflect this new avenue.

TMP has recently closed its doors as the owners are on to new life chapters, but I'm still proud of this branding and grateful for the opportunity to have worked on their design over the 7 years from start to finish.

TMP-Sign-Night.jpg
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TMP-Menu-Mockups.jpg
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Entourage Effect

Entourage Effect represents expertly extracted medical cannabis gummies, bars, and sugar wax. It aims for the ultimate goal of overturning the stigma against the cannabis industry.

With this in mind, I created the branding and packaging to emphasize the medical aspect of cannabis, taking inspiration from Rx labels and science itself. I also created motion graphics to help demonstrate everything working together.

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Frank.

As GenM rebranded to Frank, a new website was necessary. Together with the creative team, I designed web pages and prototyping in Adobe XD to accompany the new brand and bring the website to life.

Frank Web Walk-Thru

Website layout design for the ad agency Frank and prototyping in Adobe XD.

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 Behind the scenes of prototyping for Frank in Adobe XD.

Behind the scenes of prototyping for Frank in Adobe XD.

Breakthrough Project

Breakthrough Project is an addiction recovery program with a team of specialized coaches focusing on creating a healing environment for every patient no matter where they are in the process.

As a newly emerging service, they needed branding and a design direction, as well as a web and social presence.

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Bridges

Graphic Design

I designed these trifold brochures (2021, 2020, and 2019) and the following print materials for Bridges of Norman to help reach donors and inform the community about events and the mission of Bridges.

Bridges is a nonprofit housing community in Norman, Oklahoma. They assist high school students who live alone due to no fault of their own.

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Bridges-Brochure-2019-Mockup.jpg
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NewsOK

With its recently redesigned website, NewsOk needed a way to promote its key new feature—individually customized news.

With the ability to choose which topics you’re most interested in seeing, it’s now an experience that’s more your own.

With this in mind and the line “It’s everything you want, nothing you don’t,” I created this series of comparative digital ads.

Within the first few weeks NewsOk generated 500+ new subscriptions and a 200% higher click-through rate than the industry benchmark.

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Former Subscribers

The Oklahoman daily newspaper needed to re-engage former customers who had either canceled or no longer continued paying their subscription.

With this goal in mind, I created these seven postcards, beckoning them back to the relationship. On the backs I illustrated icons to call attention to The Oklahoman’s improvements.

As a result, 2,419 former subscribers were converted back to current ones within a couple months.

This campaign also won at the 2018 EPPY Awards for “Best Promotional/Marketing Campaign.”

BabyComeBack.jpg
WereBetterTogether.jpg
IMissUs.jpg
CantStopThinking.jpg
WeHateGoodbyes.jpg
YouCompleteUs.jpg
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McMahon Marketing

Branding materials I’ve designed for McMahon Marketing recently.

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MUBI

An endless search for a good film is the perfect way to ruin movie night. Luckily for you, there’s MUBI, a streaming service dedicated to high-quality cinema, where you’ll never have to waste time searching for great entertainment.

So when MUBI wanted a campaign asking film lovers to put their faith in MUBI and its curators, we asked people to kick back, relax, and Stop Searching.

MUBI: Stop Searching
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Back to Art Direction & Design
TMP-Mockup-WallSign-Thumbnail.gif
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The Meating Place
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Entourage Effect
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Frank.
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Breakthrough Project
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Bridges
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NewsOK
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Former Subscribers
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McMahon Marketing
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MUBI